Getting Drunk May Unleash Creativity

It may help to crack open a beer before sitting down to write that memoir. A recent study suggestsbeing a little drunk could really help get those creative juices flowing[1].

Wish we’d signed up to volunteer: Twenty participants sipped vodka-cranberries until their blood alcohol content reached .075, which happens after an average of three drinks (or probably one Long Island Iced Tea). Then they munched on a bagel, which the study authors note is a normal procedure in alcohol studies. Another 20 people didn’t eat or drink at all. All participants viewed a film and then completed a set of word problems that analyze creativity. Researchers found people who ate and drank performed better and faster on the test.

Lead study author Andrew Jarosz believes it’s the booze, and not the bagel, that caused the extra creativity: “Even after normalizing the food participants have eaten before the study, previous research has still found differences between sober controls and intoxicated participants. Based on this research, we feel that it is safe to presume the effects we found are due to alcohol, and not the bagel.”

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